publics

Thumbnail image for The 3 Areas of Search Engine Optimization

The 3 Areas of Search Engine Optimization

July 4, 2010

When managing a website, one of the goals is to be listed as high as possible on Search Engine Results Pages (SERP). Working towards this goal is what is called Search Engine Optimization (SEO). In Public Relations we need to divide the practice into three areas, Programming, Content and Relationships. Programming I do not mean [...]

Thumbnail image for Stakeholder Mapping at the Spring Barcamp in Porto

Stakeholder Mapping at the Spring Barcamp in Porto

June 14, 2010

Attending a barcamp means that you should do your best to share an idea, projects you are working on, or knowledge that may be useful to others. That alone is good enough reason to attend, another one would be the opportunity to discuss these ideas with people with different backgrounds. The Spring Barcamp was June [...]

Thumbnail image for Grunig on the Digitalisation of Public Relations

Grunig on the Digitalisation of Public Relations

December 29, 2009

Philip Young’s blog, Mediations, is one that I follow for quite some time now. Yesterday, it mentioned an article on PRism by Jim Grunig titled Paradigms of global public relations in an age of digitalisation. Among other subjects, Grunig comments on the book written by Phillip Young and David Phillips, Online Public Relations 2nd Edition. [...]