Internet

Thumbnail image for What the web is made of (and what that means for PR Strategy)

What the web is made of (and what that means for PR Strategy)

April 27, 2010

If we would ask David Phillips or Philip Young what the web is made of, they would tell us about Platforms, Channels and Context. When we talk about the Internet we are talking about a series of technologies that indeed communicate among themselves, things like satellites, routers, servers and other infrastructures. Information can travel across [...]

Thumbnail image for Grunig on the Digitalisation of Public Relations

Grunig on the Digitalisation of Public Relations

December 29, 2009

Philip Young’s blog, Mediations, is one that I follow for quite some time now. Yesterday, it mentioned an article on PRism by Jim Grunig titled Paradigms of global public relations in an age of digitalisation. Among other subjects, Grunig comments on the book written by Phillip Young and David Phillips, Online Public Relations 2nd Edition. [...]