Day one at Webnographer


This year kicked off pretty fast. In fact, more than half of my life changed in 45 days and I am still trying to figure out what stayed the same.

I was working with Fullsix for over 2 and a half years as a social media consultant. And during the time I stayed there I learned quite a lot. Yet there is always that time when you need new challenges and to move away from your comfort zone.

So when the opportunity came up to work with Webnographer, it was pretty hard to resist. Webnographer helps companies understand online user behaviour with a solid scientific method and a set of User Experience and Usability tools. And being a small team means I will work in UX projects and also have the opportunity to use my skills as a communication consultant from within the organisation.

This is going to be an amazing adventure and I am sure I will have much more to share in the coming days. Stay tuned.


Finding room to think

It’s not when you are working that you realise how tired and exhausted you are. It’s on that moment when you finally stop and breath in for a minute and let your mind wander off.

That is when everything comes crashing down and you see just how many stop signs you ignored or simply couldn’t follow. I feel like that today, like a string being stretched almost to the breaking point, jumping from work to freelance tasks and other projects to the point of not having “room to think”.

I did learn some things in the process. One is to leave one night once in a while to just do nothing, the other is not to look at my task list as a rush job. It’s not that I don’t take my time to do things well, it’s the fact that long task lists used to cause a bit of anxiety. Instead, now I negotiate deadlines and question the validity of adding something to the list. Does it really need to be done or is it a “nice to have” ? Does it fall under my direct responsibility or someone else’s ? (One of the problems of having skills in very different areas is that at some point you try to do everything yourself)

But the important bit here, is “room to think”. It’s getting things done at a proper pace and not having too many consecutive tasks that demand high levels of concentration all at once. I haven’t had room to think. This led to levels of frustration I never had in my whole career.

For all this, and an entire world of reasons, I am pulling the brakes. For the next two weeks I’m switching off emails, logging off facebook, leaving the car at home and doing whatever it takes to get my energy and motivation back up.

Socialbakers, are teens still active on Facebook?


Someone over at Socialbakers is going to have to explain this to me very well.

Ben Harper published an article where he shows that content reach grew 29% among teens (13–24).

Content Reach and Active users are two different things altogether. Any website can lose active users and still see the content reach or time spent online grow as long as a segment of its users becomes more active.

Also, the data presented is segmented only by age. Other countries may have seen a sharp decrease or even have seen teens use Facebook more.

This does not mean the conclusion is wrong, I just don’t agree with the way it was reached and feel it is questionable.

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