Online Newsrooms, open or closed?

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The other day someone asked me about whether an online newsroom could track the logins and visit patterns of journalists.

Quick answer is yes. The bigger question is why would you want to limit the visitors to your online newsroom to bloggers?

It is normal for PR to send information to journalists to get them to write a story, to give it a personal voice and share it with a broader audience.

When both the journalist and that audience are online, it does not make sense to restrict access to your press release, videos, photos or any other content. This is my opinion at least.

But I could be wrong, so I asked on twitter. and got a few amazing answers:

If you visit any one of those links you will have direct access to Press Releases, Photos, Videos, Media Contacts, etc. Ford does ask you to register or login if you want to see PR Contacts, but is otherwise open as far as I could tell from a quick glance.

This leads to two questions, one is that it may be time for portuguese organizations to re-think who gets access to Press Information. Two, is that those organizations without an online newsroom should give it some serious thought.

And has a bonus link:

Photo source:

What's on your mind?

  • Thank you for the great post on online newsrooms. I appreciate our inclusion.

  • It is well deserved Steve. Portugal is still behind on media relations with online tools and your examples are spot on to what we should be aiming for.

  • Thanks! I’m happy to show you what some of our clients are doing in Portugal like Ford Motor Company as well as some non-profits in Latin America. Let me know if you’d like to spend 10-15 minutes on a webinar and I can provide you with many more examples.

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