How this blog is going to work

4100582240 cb37872dd7 b

It’s a blog and it shouldn’t be hard or complicated, right?

And it shouldn’t be boring either.

Once in a while you will get a post which is just an image or just a tweet from someone interesting. It may or it may not include a small idea and a bit of context. Later on I will publish a longer article where all that is made into something more concrete for further discussion.

The idea here is to give readers a glimpse of what I am thinking about and a chance for them to “chip in” with a comment or opinion they may have which will later be added to the longer post.

Does this make sense?

What would you add or change in all of it?

What's on your mind?

  • Not sure if I get the idea. Let me see. You want to post small stuff like tweets or images or whatever, and then every once and a while you post a roundup with all of them that explains everything? is that it?

    If that’s your idea, well I’m not sure if that’s a good idea. Because some users may visite your blog only from time to time or like me when you catch one of your tweets. So if I end up being redirect here to one of those small posts I may get frustrated if that happens more than once. Because you know, I’m would get lost. I think the best approach would be share those images, tweets or wtv on their place: Twitter, and then make a blog post that points to those tweets (or other channel that you may chose) while you explain your point in your blog post.

    You’re assuming that your visitors are here for every post, I don’t think that’s a good idea.

  • I see your point. We can keep the idea and make it simple if I limit the number of these small posts.

    I feel that one small post and then a longer article should keep things simple enough. If it doesn’t work the blog can go back to the way it was.

  • I believe you shouldn’t ask people how they want your blog to be. People will always give you a rational analysis and explanation on how they would react to this or that, but the real reaction will be emotional. My advice is: Try! Do it and collect feedback on what you’ve done or you’re doing. Not on what you’ll do.
    And yes, I miss your posts.

  • L.

    I’m gonna talk about another subject, but still related with this post, your blog and its content.

    It could be perceived as provocative but my question is: does it makes sense for a Portuguese, working and living in Portugal, to write its own blog in English? I know what you’ll answer me: English is the PRs pros language and it is what this blog is about. From this point of view it makes sense.

    But Portuguese is the 4th/5th (depending rankings) most spoken language on internet. This is not just the language of a little country of 10M people. There is more PR blogs written in English than in Portuguese (you would have less competition by writing in Portuguese) and when we look to your blog comments your audience seems to be mainly (almost exclusively) Portuguese (am I wrong?). So I provoke you and ask you, does it makes sense to write your blog in english instead of Portuguese? Why don’t you write it in Portuguese?

    I guess, write your blog in English is for you an evidence but from my point of view the question could (and should) be asked.

    • L. I started blogging in 2005 and back then there were 2 other portuguese PR blogs. That was it. ( )

      Since then, other professionals and academics have written their own blogs and shared their view on what is public relations and how they practice it. I don’t share their view and to be honest I don’t want to be part of some of the conversation they engage with

      Rodrigo was very clear on the sort of talk that went on in PR Blogs around 2008 and not much changed. Portuguese PR blogs still lack the transparency and straightforward talk which he implies in this post: . How some PR people who blog go afterwards tell their clients to be transparent and straightforward is beyond me.

      Add to this a different view on what is Public Relations. I believe PR is a much broader area than press agentry, crisis communication or internal communication. PR is about managing relationships across the corporate and social spectrum and should have a level of control over the marketing strategy. In this respect, Portugal still has a long path to travel and the best way to work towards that goal is to participate in the wider dialogue.

      This is why I opted in to writting in English, that and because in 2008 I met David and a few others with whom I like to share what is going on in Portugal.

  • David Phillips

    Well, not all readers are from Portugal and some of us admire Bruno’s work (and research) and hope that soon he will take his PhD because the insights will be amazing.

%d bloggers like this: