Crash course in Values

This is what kept me busy the last week, a quick intro to values systems applied to Public Relations.

The first slides quotes a report by the Arthur W. Page Society, The Authentic Enterprise. The second slide shows two things which have interesting values attached: the wrist watch and coffee.

We can tell the time from mobile phones, computers and other gadgets, yet we still wear watches. Same goes for coffee, specially in Portugal where asking someone out “for coffee” sometimes means everything except the coffee itself.

slide1

slide2

One last interesting note: I sent a tweet saying I needed a photo of a wrist watch.

My friend Basílio replied with the photo you see above.

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