July 4, 2010
When managing a website, one of the goals is to be listed as high as possible on Search Engine Results Pages (SERP). Working towards this goal is what is called Search Engine Optimization (SEO). In Public Relations we need to divide the practice into three areas, Programming, Content and Relationships. Programming I do not mean [...]
September 25, 2009
Some of you may remember a different blog, Relações Públicas. Written in Portuguese, It is still the blog that ranks second for google searches on the portuguese translation of Public Relations. Positioned as the best place for dialogue on PR, it stands as the result of three years of work. It reached 550 RSS Subscribers [...]