October 8, 2010
by Bruno Amaral
1 Comment
“In less than five years, a movement has taken hold that is having a profound effect on public relations. Called Web 2.0 by Tim O’Reilly, of O’Reilly Media in 2003, it heralds the evolution of the web from a repository … Continue reading
October 7, 2010
by Bruno Amaral
0 comments
The last few posts make up an introduction to online communication. In very broad strokes they attempt to give you an idea on how I think about the Internet. Despite the lack of references, I feel it is easy to … Continue reading
October 6, 2010
by Bruno Amaral
1 Comment
The Internet is not just content, it is also populated by a myriad of ways to communicate. Communication on the Internet is no longer the exchange of emails, publishing and reading html pages. We have been using the term “social … Continue reading
October 5, 2010
by Bruno Amaral
1 Comment
To solve the puzzle presented by the excess of information we adopted a series of mechanisms to gather and organize online content. Search Engines were one of the first tools used, they index all the information and content they can … Continue reading
October 4, 2010
by Bruno Amaral
0 comments
If we publish a document on the Web, it is immediately at the reach of millions of people with Internet access. The document can be an HTML page, a personal profile, a blog comment, an audio or a video file. … Continue reading
October 1, 2010
by Bruno Amaral
1 Comment
It is wrong to think about the Internet as a platform or a mass media channel. What began as a project from the Advanced Research Projects Agency (ARPA) came to be much more than network between machines. The goal was … Continue reading
September 30, 2010
by Bruno Amaral
2 Comments
Over the next few weeks I will be publishing a small series of articles, most of which are the translation to english of previous writings. The point of these articles is to bring down popular concepts such as “Web 2.0″, … Continue reading
September 20, 2010
by Bruno Amaral
17 Comments
Last week I wrote a rant on how Public Relations is seen in Portugal. To sum everything up, We are seen as party-goers, guest relations or hosts at night clubs; There are several Blogs from PR Professionals, some of which … Continue reading
August 25, 2010
by Bruno Amaral
2 Comments
Right now we live in a world where Net Neutrality is a given. This means that you can open any website or webservice just as fast as anyone else on the network, subject only to network congestion or issues of … Continue reading
July 4, 2010
by Bruno Amaral
4 Comments
When managing a website, one of the goals is to be listed as high as possible on Search Engine Results Pages (SERP). Working towards this goal is what is called Search Engine Optimization (SEO). In Public Relations we need to … Continue reading