December 2009

Thumbnail image for Grunig on the Digitalisation of Public Relations

Grunig on the Digitalisation of Public Relations

December 29, 2009

Philip Young’s blog, Mediations, is one that I follow for quite some time now. Yesterday, it mentioned an article on PRism by Jim Grunig titled Paradigms of global public relations in an age of digitalisation. Among other subjects, Grunig comments on the book written by Phillip Young and David Phillips, Online Public Relations 2nd Edition. [...]

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Online Publics, Values and Values Systems

December 14, 2009

Online Public Relations, Publics and Values Systems; This was the title of the dissertation that I presented this last friday. It was a work that had the invaluable assistance of David Phillips as my supervisor and that focuses on what can be a new arena for public relations: mapping and identifying publics based on the [...]